“We live on word of mouth.”
An excellent sign — and a guaranteed ceiling. You do not choose your customers, you take what comes.
The accounts that have the problem, the budget and the urgency. Written down, not “SMEs”.
Commercial growth — Peregrine's Growth division
Stop hopingfor customers.Install the machine.
Outbound, pipeline, paid acquisition, tooling, sales hiring. We build the system that fills your calendar — then we hand it over, with the passwords and the people trained.
No twelve-month lock-inEverything stays with youWritten targets, reviewed every 30 days
The diagnosis
Most companies do not have a selling problem. They have no system.
Revenue depends on two salespeople and their mood, follow-ups live in people's heads, and nobody knows what a customer costs. That can be fixed.
“Nobody fills in the CRM.”
Because it helps nobody. A pipeline that does not help a salesperson sell stays empty, always.
“We tried ads, it went nowhere.”
Without a clear offer and tracking through to the signed contract, no media budget saves anything.
“We'll hire a salesperson and see.”
A salesperson without a system leaves within six months. We install the system first, then hire.
What we do
Six levers. We pull the ones that move for you.
Never all six at once. We start with the one that pays back fastest, we prove it, we move on.
01
Outbound prospecting
A list of accounts worth the effort, messages written for them, multichannel sequences actually run. The target is qualified meetings in your calendar, not email opens.
02
Commercial structuring
Offer and pricing clarified, sales stages defined, a CRM that finally helps someone sell, credible forecasts. What you should be able to say about any deal, in ten seconds.
03
Paid acquisition
Campaigns, landing pages, tracking through to the signed contract. We do not steer on clicks: we steer on real acquisition cost and on margin.
04
Automation and tooling
Follow-ups, proposals, reporting, enrichment: everything a salesperson does by hand that sells nothing. This is where the other half of Peregrine does things agencies cannot.
05
Sales team training
On your real deals, your real objections, your real call recordings. Not a motivational seminar.
06
Sales hiring
The profile that matches your sales cycle, the scorecard, the first ninety days framed. Once the machine is in place — never before.
90 days
The first ninety days. Day by day.
One quarter, one written objective, a review every thirty days. If the lever does not produce, we change lever — not quarter.
We look at your figures
Deals won and lost over the last twelve months, real cycle, deal size, stage-to-stage rates. We come out with the priority lever, costed, and the objective for the quarter.
We install
Sequences written, pipeline rebuilt, campaigns live, automations wired. All on your accounts, in your name, from day one.
We run it
Volume, weekly iteration on messages and targets, coaching your salespeople on real calls. The weekly review fits on one page.
We hand you the keys
What works is documented and handed to your teams. Either you carry on alone, or we take on the next lever. Both suit us.
The machine
What “the machine” means, precisely.
Five organs. If one is missing, the others compensate badly and you pay for it in margin.
01 · Target
02 · Message
What you say, to whom, at what point in their thinking. Tested, not guessed.
03 · Channels
Outbound, paid, referral, content. Two run well beat five run halfway.
04 · Conversion
Sales stages, follow-ups that actually go out, a proposal that reads in three minutes.
05 · Measurement
Acquisition cost, customer value, stage-by-stage rates. A sheet the founder reads alone.
The other half of Peregrine
When the commercial machine runs into your internal tools — quotes, invoicing, production tracking — we build the software that is missing. That is the other division's trade, and it is what sets us apart from an agency.
See Peregrine Software ↗What we get asked
Before the twenty-minute call.
The questions founders ask before trusting us with anything.
What does it cost?
A quarterly fee, quoted after the first fifteen days of analysis, plus media budget if you run any — which stays on your own accounts.
No commission on your revenue, no success fee: that pushes towards bad decisions.
Do you guarantee results?
No, and nobody honest does. What we do commit to: a written objective, figures visible every week, and a straight decision at thirty days if nothing moves.
We have no salespeople. Is it too early?
That is often the best moment. We install the machine and the founder sells at first — then you hire someone who walks into a system that works, instead of having to invent one.
What is left if we stop?
Everything. The accounts, the lists, the sequences, the CRM, the campaigns, the documentation — it is yours from day one, on your own logins.
You stop us whenever you want and nothing switches off.
Who do you work with?
Companies selling to other companies, with a deal size that justifies a sales cycle.
We decline what we are not good at: low-value consumer sales, and projects resting on a promise the product does not keep.
And if the problem is our tools, not our selling?
Yes, and that is what sets us apart from an agency. When the commercial machine runs into your internal tools — quotes written by hand, invoicing that drags, production tracked in a spreadsheet — Peregrine's other division builds the software that is missing.
You do not have two suppliers to make talk to each other: same firm, same method, same exit clause.
Twenty minutes. One lever identified, or nothing to sell you.
You describe how you find customers today. We tell you where the ceiling is and what we would do first. If it is not for us, we say so during the call.
During the call
Your figures, not our slides
After the call
An email with the priority lever
Commitment
None, and no pushy follow-up